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An immersive OLED experience in compact form – perfect for gaming! This is the Sony BRAVIA XR MASTER Series OLED XR-48A90K.

With exceptional colour, pure blacks for real-life depth and texture, and superior viewing angles, Sony OLED is simply stunning. 

Every detail is enhanced on this 4K TV – even 2K and HD content is upscaled closer to 4K quality with our XR 4K Upscaling technology. The colours are truly spectacular, thanks to our widest ever colour palette, XR Triluminos Pro™. 

For full sensory immersion, the screen is the speaker. Acoustic Surface Audio+™ combines two actuators and a centre subwoofer for truly immersive audio that matches exactly what's on screen. All your entertainment will even be upscaled to 3D surround sound, without the need for additional speakers! 

These incredible picture and sound technologies are wrapped up in our gorgeous Metal Flush Surface design with a 2-way stand, allowing you to fit a soundbar underneath the TV, or even use it as a gaming display on a desktop. Our premium backlit remote control is also included.

Perfect for PlayStation®5 and other consoles, gamers can gain the competitive edge with ultra-responsive, smooth gameplay, made possible by the Auto Low Latency Mode in HDMI 2.1, a Variable Refresh Rate (VRR), and more specialist gaming features. 

Access 700,000+ movies and TV episodes – organised to suit your interests – on this Google TV. You can even set aside the remote and use the built-in Voice Search to find new entertainment and control your other smart home devices. With BRAVIA CAM (sold separately), you can take this even further to enjoy Gesture Control and video chats with friends and family on the big screen! 

Our exclusive streaming service, BRAVIA CORE, is included on the XR-48A90K, with hundreds of movies waiting for you. 

PICTURE QUALITY

With exceptional colour, pure blacks for real-life depth and texture, and superior viewing angles, OLED is often considered the pinnacle in TV technology. And Sony OLED is simply stunning. 

the XR-48A90K, we’ve paired our OLED panel with our XR OLED Contrast Pro technology to boost colour and contrast even further. This enhances pictures in the same way as your eyes focus on all the things you love in the real-world, so you won’t miss a single detail nestled in those dazzling lights or deep shadows. 

Featuring our widest colour palette yet, you’ll have access to over a billion colours on the XR-48A90K. In fact, some of these colours are only available on a Sony TV. Our XR Triluminos Pro™ algorithm can detect colour from saturation, hue, and brightness, reproducing each shade with the natural, subtle differences only found in nature and the real-world. You’ll notice this is especially prevalent with the stunning greens and reds. 

Watching from the sides of this OLED TV is as satisfying as watching from the centre. Our self-illuminating OLED panel keeps colours consistent and true, wherever you're viewing from - ideal if you need to move around the room, if you’re watching movies with family, or playing a multiplayer game with friends.

This is a 4K TV, which means the resolution is four times sharper than a standard Full HD TV. We want you to enjoy this incredible image quality no matter what you’re watching, so our XR 4K Upscaling technology is included to upscale 2K and HD content closer to 4K quality, intelligently recreating the texture and detail that would otherwise be lost. 

The ‘banding’ that can sometimes occur on other TVs is combatted on the XR-48A90K. We’ve achieved this with 4K XR Smoothing working to create smooth, natural 4K pictures as you watch, owed to the thousands of tones, shades, and gradations we can reproduce.  

In fact, this TV can detect each object on the screen, analyse its colour and adjust the contrast in real-time for even more realistic pictures. From landscapes to people, object-based processing takes precision to a whole new level by adjusting the hue, saturation, brightness, motion vector, bandwidth, and more. Our XR HDR Remaster technology can help you realise the full potential of what creators intended you to see in a scene and transport you into the scenery. 

The lifelike texture of each object on-screen is made possible with our XR Super Resolution technology. When gaming, this can bring a whole new level of reality to all genres, including simulation, real-time strategy, action-adventure, RPG…even party games!

Watching high-speed action and sports is better on the XR-48A90K! Fast-paced scenes are never blurred or distorted, with our XR OLED Motion analysing the motion and inserting extra frames to ensure the action stays smooth, bright, and clear. 

On conventional TVs, brightness stays the same regardless of light in a room, often resulting in pictures that are too dark or bright. The XR-48A90K includes a light sensor that optimises the picture brightness based on the conditions in your room. When it is light, the brightness will be boosted; when it is dark, the brightness is reduced. This means you always get the perfect view. 

The power behind this TV is our revolutionary processor, which understands how humans see and hear and can reproduce content in a way that truly feels real. We call it the Cognitive Processor XR™.