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Introducing the BRAVIA 9 QLED (XR | Mini LED) 4K HDR TV

Introducing the BRAVIA 9 QLED (XR l Mini LED) 4K HDR TV - Our brightest 4K ever, for the ultimate cinematic experience.

See and hear everything, exactly as the movie creators intended.

The expanded colour accuracy, volume, and brightness of this QLED (XR l Mini LED) TV, combined with our neo technology, delivers bright, beautiful, true-to-life pictures like never before. Our XR Backlight Master Drive controls precisely where light should go in a scene, so suddenly, details emerge that would otherwise be lost. It’s the same technology used in our professional master movie monitors(1), so you know it will deliver the creator’s original vision.

BRAVIA 9's neo technology includes the world's first two up-firing beam tweeters on a TV, so just like at the cinema, sound comes from the screen for true immersion.

Compatible with our latest soundbars, this TV can be the star of your BRAVIA Theatre! 360 Spatial Sound Mapping creates phantom speakers all around you in a cinematic layout, Acoustic Center Sync turns the TV into the centre speaker of your set-up, and you’ll enjoy intuitive, integrated control.

The BRAVIA 9 has been designed to blend with any interior, featuring our Seamless Edge bezel, 4-way stand, clutter-free cable management, and new backlit Eco Remote(5).

Access over 10,000 apps and games on this Google TV – you can even go hands-free with Voice Search! Apple AirPlay 2 and Chromecast built-in allow you to watch content from your smartphone on the big screen.

Made with the environment and your energy bills in mind, our new Eco Dashboard 2 puts all your energy settings in one place, and our XR Backlight Master Drive naturally helps lower your power consumption by only sending light to parts of the screen that need it, when needed. Overall, you could save up to £380 on your energy bills with this television. The TV is also part-made from our own SORPLAS recycled plastic.

Gamers will enjoy smooth, responsive gameplay, with 4K/120fps, VRR, and ALLM in HDMI 2.1, our quick-access Game Menu 2, Perfect for PS5® features, and PS Remote Play.

And finally, you can redeem 10 movies worth £139,90 in the SONY PICTURES CORE app(15), with 24 months of streaming. From IMAX® Enhanced to Dolby Atmos® titles, there's no better way to see how incredible movies are on the BRAVIA 9!

PICTURE QUALITY

No other TV conveys the creator's intent like it - the expanded colour accuracy, volume, and brightness of QLED (XR l Mini LED) with neo technology allows you to step into a whole new realm of picture realism. The brightest 4K TV we've ever made, the BRAVIA 9 retains full vividity and saturation in every scene, just how the creators wanted you to see it.

Imagine a brilliantly sunlit, snow-covered mountain landscape. On some TVs, it could look flat or blown out. With the unparalleled High Peak Luminance of the BRAVIA 9, these scenes look natural, the detail is immaculate, and everything feels real. Our XR Backlight Master Drive is the power force behind this beautiful brightness, intelligently controlling which parts of the image that the light should go to, as if you were looking at the mountains in real-life sunshine. It's the same technology used in our master monitors that professional creators use when making a movie, so you know it can be trusted to faithfully convey their original intentions(1).

Our XR Backlight Master Drive is what makes for crisp, rich contrast too. With full control over the thousands of LEDs using our unique and precise local dimming algorithm, we can reveal details in dark areas that would have otherwise been hidden, reproducing deep, dark blacks to rival even OLED levels. You just need to watch for mere seconds to experience this whole new era in authentic, definitive contrast.

See over a billion vivid, real-world colours on this Sony TV! Whether you're watching a gritty documentary or fantasy epic, our expansive XR Triluminos Pro colour palette reproduces the subtle differences in shade, saturation, and hue that you'd see in real-life.

Rediscover detail! Even older movies are brought closer to 4K quality with our 4K upscaling(2) technology. XR Clear Image uses zone division and dynamic frame analysis to minimise noise within a picture, so you can enjoy all your favourite movies without distractions.

XR Motion Clarity keeps sports and action scenes smooth and clear. By analysing movement across several frames and perfectly synchronising the backlight with the on-screen motion, the BRAVIA 9 ensures bright, blur-free images, however fast the action.

All of this is made possible by our XR Processor. Featuring a scene recognition system that understands how humans see and hear in real-life, each element is detected and analysed with masterly accuracy, then the picture is optimised for ultimate realism.

Even when watching from an angle, these pictures are flawless, with X-Wide Angle making everything look as beautiful from a side seat as it does from the centre - perfect for movie nights with the whole family! X-Anti Reflection reduces glare from lamps or sunlight, giving everyone the best seat in the house, day or night. 

We use our major movie production expertise to bring the creator's vision home, collaborating with the world's top streaming studios to develop specific calibrated modes(3) for your favourites, including Netflix and Prime Video(4). The BRAVIA 9 meets rigorous standards to showcase IMAX® Enhanced titles, and also features Dolby Vision® and Dolby Atmos®(5) - technologies straight out of the cinema, now on your TV.