Electronics 70% Off

Get 50% off the B600 or A8000 Sony Soundbar when bought this Sony TV. Both this TV and Soundbar must be added to your basket and your discount will be applied automatically. This offer can not be used at the same time as other offer codes. Offer ends 27.10.26 

Purchase this product between 30/09/2026 to 27/10/2027 to claim £150 Cashback. Visit http://www.sony.co.uk/cashback/braviaautumn2026 within 28 days.

Introducing the BRAVIA 7 II: See more of the story in bright, True RGB colour.

The future of colour is here. Experience our brand-new True RGB display, which is virtually infinite in colour, brightness, and depth to draw you deeper into every story.

Your home, your cinema - honouring the filmmaker's vision, this Sony TV unleashes cinematic detail, borrowing technology from our flagship BRAVIA 9 II.

Our Acoustic Multi Audio+ technology delivers cinematic surround sound to match the action on-screen, just like a cinema screen(1). If you want to experience 360 Spatial Sound Mapping, and more, just add a BRAVIA Theatre soundbar to your set-up(2)(3).

Available in 50" to 98", the BRAVIA 7 II offers an immersive experience regardless of screen size, delivering the thrills you'd expect to find at a movie theatre, right in your living room. This includes cinema grade technologies Dolby Vision, Dolby Atmos, IMAX Enhanced, and DTS:X(4).

Skip the endless scrolling on your next movie night with Google TV, as AI is used to learn your tastes and curate film suggestions you'll love(5)(6)(7). With "My Cinema" presets, you can easily select from predefined and optimised audio-visual settings crafted for times of day, moods, or personal preferences.

A world of movies are waiting for you to explore on SONY PICTURES CORE, with 10 titles and 24 months of unlimited streaming ready to redeem straightaway.

Sophisticated from any angle, our One Slate design unites the screen and bezel of the BRAVIA 7 II, whilst the translucent centre stand and hidden cables create a clean, floating look(8).

• Bluetooth: Y
• Depth: 54 MM
• Height: 704 MM
• Width: 1228 MM
• DVD: N
• Miracast: N
• On Mode Power Consumption: 206
• Refresh Rate: 120Hz
• Resolution: UHD
• Screen Size: 55"
• Surround Sound: Y
• Wifi Enabled: Y