Electronics 70% Off

Stand out features

Experience spectacular large-screen entertainment with the Samsung QE77S90HATXXU 77 Inch OLED 4K Smart TV. Featuring Samsung's advanced OLED technology, this premium 77-inch TV delivers breathtaking 4K picture quality with perfect blacks, infinite contrast and vibrant, true-to-life colours. Powered by the intelligent NQ4 AI Processor, every scene is optimised for stunning detail and realism, while Motion Xcelerator 144Hz provides ultra-smooth, responsive visuals for next-generation gaming, live sports and blockbuster movies. Immersive Dolby Atmos® sound with Object Tracking Sound Lite creates a cinematic audio experience, while Samsung Tizen OS gives you instant access to your favourite streaming services, smart apps and Gaming Hub. With its expansive 77-inch display and ultra-slim premium design, the QE77S90HATXXU is the ultimate choice for luxury home cinema and immersive gaming.

Perfect Screen Size

The expansive 77-inch display creates a truly cinematic experience, delivering immersive viewing that brings films, sport and gaming to life on a grand scale.

Vision AI Companion

Enjoy a smarter entertainment experience with AI-powered assistance that provides personalised recommendations and helps you discover content more easily.

Exceptional OLED Brightness

Experience remarkable brightness, deep blacks and outstanding contrast that bring every scene to life with breathtaking detail and stunning realism.

Glare-Free Viewing

Enjoy a clear and comfortable viewing experience with advanced anti-glare technology that helps minimise reflections, allowing you to appreciate stunning OLED picture quality even in bright rooms.